Performance of Top Food & Diet Tracking Apps in the US for Q4 2020

As 2020 drew to a close, health and wellness remained a top priority for many, reflected in the usage of food and diet tracking apps. In the fourth quarter of the year, several leading applications showed varying trends in user engagement and financial performance.

MyFitnessPal: Calorie Counter, a long-standing favorite, experienced a fluctuating quarterly revenue trend, starting strong with over $1M in the last week of September, dipping to $674K towards the end of December, and then rebounding to $917K as the year ended. Downloads peaked in late December with approximately 136K, while weekly active users saw a dip from 4.3M to around 3.9M by the year's end.

WeightWatchers: Weight Health also saw its revenue fluctuate, starting at $748K and peaking at $796K in early October before falling to $561K in mid-December and then ending the year at $705K. Downloads hit a high of over 79K in the last week of December, while weekly active users decreased from 447K to 368K during the quarter.

For Lose It! – Calorie Counter, revenue trends showed an initial decrease from $224K to $143K by late December, followed by a significant rise to $366K. The app's downloads saw a high of 66K in the same period, and weekly active users hovered around 1.2M to 1.3M throughout the quarter.

Wombat Apps LLC's Carb Manager—Keto Diet Tracker showed a decrease in revenue from $139K to $81K before jumping to over $211K. Downloads were at their highest at the end of December with 48K, and weekly active users showed a slight decrease from 498K to 498K over the quarter.

Lastly, Fastic: Fasting & Food Tracker had its revenue rise from $77K to $120K by the end of the quarter. Downloads saw a notable increase, starting at 35K and spiking to 90K in the last week of December. The weekly active users showed a consistent pattern, starting at 216K and ending the year at 244K.

For more insights into the performance of these applications, Sensor Tower's detailed data provides a comprehensive look at the food and diet tracking app landscape.